True to the values of Drivers of Change values and the Group’s sustainability strategy, the first corporate volunteering initiative for Prada Group Milan employees based in Milan was held on November 6th.
Around 100 colleagues took part in a planting activity in collaboration with Forestami – the urban re-forestation initiative that the Prada Group has been supporting since 2022 – in Parco Nord Milano, one of the city’s most important green lungs with its 800 hectares, which was severely damaged by the violent storm that hit Milan last July.
The inauguration of the event was attended by Lorenzo Bertelli – Prada Group Marketing Director & Head of CSR, Rosa Santamaria Maurizio – Prada Group Chief People Officer, Stefano Boeri – President of the Forestami Scientific Committee and Riccardo Gini – Parco Nord Milano Director and Forestami Technical Director.
Over the course of the morning, under the guidance of the park’s agronomists, employees planted 250 edible plants of various species to recreate a food forest, an agricultural system designed to mimic a natural forest ecosystem with a focus on food production.
Thank you to all participants for contributing to the success of this activity and for being real Drivers of Change!