![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/01_gallery_attivazione-campagna.jpg)
Marigold
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/02_gallery_attivazione-campagna.jpg)
Daisy
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/03_gallery_attivazione-campagna.jpg)
Beijing
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/04_gallery_attivazione-campagna.jpg)
Dubai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/05_gallery_attivazione-campagna.jpg)
Milan
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/06_gallery_attivazione-campagna.jpg)
Paris
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/07_gallery_attivazione-campagna.jpg)
Shanghai
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/09/08_gallery_attivazione-campagna.jpg)
Tokyo
脆弱而坚强,短暂而永恒,花朵将作为Prada一系列特别活动的主角,于2023年9月14日至16日在部分海外城市绚丽登场。
活动将持续三天,参与者可以在米兰、伦敦、巴黎、纽约、迪拜、首尔、香港、北京、上海、成都、广州、秦皇岛和东京的城市街头花店和主要购物中心内的鲜花店领取限量版的Prada金盏花、雏菊和向日葵种子包(送完即止)用于种植,静待花开。
通过该特别活动,Prada 2023秋冬男装和女装系列广告大片的美学和语义内容会经过真实的播种和繁殖不断放大,在世界各地绽放花朵,成为情感和无形事物表达的载体。
本次广宣理念将借助全新设计的独家滤镜扩展至数字平台,用户可以用它来打造体验和内容,在Instagram、抖音、Snapchat、微信等社交媒体上发帖。来自Prada图片的3D版花朵将在用户移动设备的屏幕上虚拟绽放,并可定制带有特殊效果的个人照片。