To celebrate the launch of Prada’s new Makeup and Skincare collections, two Beauty pop-up stores opened August 18th: Harrod’s in London with an exclusive installation that included multiple storefronts, a custom-designed entrance and two pop-ups; Hangzhou, China, with a 200-square-meter space at the entrance of the In77 mall.
Both spaces, featuring Prada’s iconic codes, are designed to provide an immersive experience in contact with the brand, allowing visitors to experience a preview of the new Skin and Color products, as well as the full fragrance range.
n° 96 - 26 September 2023