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Jeong Dahee
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Yeon Sang-ho
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Kim Jee-woon
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DJ Chae
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Yun Seok-cheol
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Enhypen
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Jaehyun
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Jeon So-mi
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Kim Tae-ri
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Metawin Opas-iamkajorn
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Sana
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Song Kang
Prada presented the tenth iteration of Prada Mode, Plural and Parallel, at cultural venue KOTE on September 5th and 6th, 2023, to coincide with Frieze Seoul. Curated by Lee Sook-Kyung, the space showcased multiple site-specific installations by esteemed directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, advancing an ambitious vision of contemporary cinema through each director’s idiosyncratic lens.
For the occasion, KOTE was transformed into a multi-dimensional destination where guests could explore the different universes on offer. Across KOTE’s multiple buildings, the three directors brought their visions to life by collaborating with Lee Sook-Kyung and exploring the ideas of culinary culture, absence, and mortality.
The two days were enlivened by a variety of activities, including talks, workshops, concerts, dinners and parties with live performances.