The Prada Tropico Pop-up Store, dedicated to a special selection of men’s and women’s ready to wear, bags, footwear and accessories, features a striking contrast of white and blue, accentuated by lighting effects and striped patterns. Open from 7th July at the Es More in Formentera, the space pairs the austere rationality of a pure, right-angled design with the pop flavour of elements like neon lights, which are used for the name of the brand and the iconic triangle logo that alternate around the perimeter. The floor continues the effect of the stripes on the walls, while exotic timber furniture imbues the atmosphere with a relaxing quality. This evocative space showcases a range of men’s and women’s products, mixing different themes with new interpretations of the brand’s iconic motifs.
n° 94 - 02 August 2023