The advertising campaign for the Fall/Winter 2023 collection – Miu Miu Live! – occupies a place between real time and time to come, between democratic and transient spaces with gray tones and the idea of movement. At certain moments, the performance of the characters who populate this world is instantaneous – Live! – and at others folded in on itself, almost distant, in a kind of studied disorientation in which what is usually familiar appears subverted. This same upheaval is also implied in what they wear. Elegant twinsets, knee-length pencil skirts and oversize wool garments cover the body – and uncover it. Spontaneity, nonchalance are as if concealed physically – in clothing – and emotionally by a sense of mystery, a state of serene isolation, moving from abstraction to more intimate closeness, from foreground to background, open to the world but without revealing too much. The multidisciplinary cast includes singer-songwriter Ethel Cain, actresses Emma Corrin, Mia Goth, and Zhao Jinmai, models Amelia Gray Hamlin and Annabelle Weatherly, and model and LGBTQ+ rights advocate Zaya Wade.
Photography: Zoë Ghertner
Cast: Ethel Cain, Emma Corrin, Mia Goth, Amelia Gray Hamlin, Zhao Jinmai, Zaya Wade, Annabelle
Weatherly
Creative Direction: Edward Quarmby
Styling: Lotta Volkova