American actor and producer Jake Gyllenhaal is the protagonist of the new Prada Linea Rossa Eyewear 2023 campaign, portrayed in a series of images shot by photographer Norbert Schoerner. Drawing inspiration from the Prada Linea Rossa Spring/Summer 2023 imagery, the campaign presents an unreal landscape where the natural blends with the urban, and the instinctive intertwines with the rational. The images reflect the identity of the Prada Linea Rossa Impavid eyewear collection and the fusion of different universes. Elements inspired by high-performance sports – dynamic design, ultralight constructions, and technical details – translate into frames recalibrated for urban life. Gyllenhaal commented, “I am honored to be once again part of the Prada family, collaborating with the incredible Norbert Schoerner on the Prada Linea Rossa eyewear 2023 campaign. I love the Prada team. They are wonderful artists and collaborators, and we had a lot of fun working together on this campaign. The new Prada Linea Rossa eyewear has a unique style and is crafted with excellence, always staying true to the brand’s aesthetics.”
n° 93 - 22 June 2023