The Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an unreal landscape that nevertheless reflects the reality of today, underscoring the notion of metropolitan clothing at the heart of the line. Photographed and then reimagined by Norbert Schoerner, the campaign imagery clashes together cityscape with landscape in impossible combinations, paradoxical vistas that echo the nature of contemporary life. Urban hiking – the nature of the city – sees individual, intrepid figures exploring metropolitan terrain, traversing the landscape of the twenty-first century. Exploring this idea further, for its Spring/Summer 2023 Linea Rossa campaign set, Prada collaborates with OMA (The Office for Metropolitan Architecture) to design a lightweight, modernist tent adapted to urban territory – geometric, multi-faceted, and structured around the signature red lines of Linea Rossa.
Prada Linea Rossa Spring/Summer 2023 campaign
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