Prada celebrates Chinese New Year with the “Memories of Beauty” campaign. Singer Cai Xukun, actors Chunxia and Bai Yufan and model and actress Du Juan are portrayed by photographer Nick Yang next to tangible objects, witnesses of a personal past that evoke memories linked to the Chinese New Year, recalling its sensations and emotions. In this way, fascinating visual stories with an intimate character come to life, in balance between past, present and future.
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