For the Prada Spring/Summer 2023 advertising campaign, artist David Sims has captured actors Vincent Cassel, Jaehyun Jeong, Louis Partridge, Hunter Schafer and Letitia Wright and models Guinevere van Seenus and Rachel Williams in a series of shots recalling classic Hollywood and European films. The images represent frames within a range of stories, multiple viewpoints belonging to different lives. To accompany the campaign launch, Prada presented Touch of Crude, a film by director Nicolas Winding Refn that forms part of the collaborative work behind the Prada S/S 2023 womenswear fashion show. The short film, which explores the life of women and the fluid nature of modern femininity, was previewed at the Lyon, Geneva and Stockholm film festivals and is now available at prada.com.
TOUCH OF CRUDE: Spring/Summer 2023
campaign and film
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2023/01/Cover_Prada-SS23.jpg)