Produced by The Woolmark Company, with the support of Luna Rossa Prada Pirelli’s development team, the new high-tech and performing Merino wool garments will be used by the sailors during their athletic preparation for the 37th America’s Cup. The training apparel, featuring this 100% natural fibre, once again underlining the team’s commitment to safeguarding the ocean, were presented to the public and the press by The Woolmark Company during Milan Fashion Week, in the presence of the Luna Rossa Prada Pirelli sailors. The event was also attended by Lorenzo Bertelli, Marketing Director and Head of Corporate Social Responsibility of Prada Group and Max Sirena, Team Director and Skipper of Luna Rossa Prada Pirelli.
n° 87 - 19 January 2023