Over the past few months, L’Oréal has organised a series of pop-up stores in high-visibility locations across major markets to support and promote the launch of the new Prada Paradoxe fragrance. Designed to reflect Prada Beauty’s key features – the triangle logo, the black and white chequered floor and classic Prada green – these spaces came in two different forms: one inspired by the iconic Paradoxe bottle, and the other a temporary fragrance store. The Paradoxe pop-up shop takes the shape of the bottle and turns it into a large space where customers can immerse themselves in the fragrance’s notes and the new marketing campaign. The temporary stores were developed to mark the restarting of fragrance distribution in Asia, with the aim of relaunching the category in the region. These shops contain the full range of Prada fragrances, focusing in particular on the new Paradoxe releases and the Les Infusions collection.
Prada beauty