Prada presents the new Prada Holiday pop up stores. The spaces recall the atmosphere of the traditional Christmas markets with the display stalls, reinterpreted through an essential design and illuminated by neon lights. The brilliant white and red color of the elements of the set-up and of the carpet creates a strong visual impact: a festive atmosphere, with an evocative but very contemporary character, connotes the entire environment. This unprecedented Prada-style market presents a special selection of bags, accessories and gift ideas. Among these, women’s bags with unmistakable lines are covered in soft sheepskin, also in a two-tone version with a triangle pattern, or in soft nappa leather, and Saffiano leather in delicate pastel shades reinvents mini bags and the Prada Panier. Soft nappa and sheepskin, together with the ever-present Prada re-nylon, also characterize the hats for him and her. Quilted fabric bags and hats, small leather goods and hair accessories stand out, as well as gift items and pet items.
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