The anticipation of an unopened box, the revelation in its unpacking, the joy of giving, the thrill of receiving: the Prada 2022 Holiday campaign celebrates the traditions and memories inherent in the season. Connecting innately to that spirit, the Prada box takes center stage, captured as an esoteric object of desire in still-lives by David Sims.
The protagonists of the campaign are figures as familiar as the actions these images encapsulate: British actor and a face of Prada’s Fall/Winter 2022 campaign Damson Idris and American actor Diana Silvers.
Each image is closely-drawn, richly colored and intimate – personal visions of this expression of affection, a gift passed between loving hands. They speak of yearning and desire, the anticipation of the unknown inside a beribboned box, and the delight at its denouement. Opening up Prada.