A collection with a minimalist, functional aesthetic, designed to appeal to our personal fantasies, all different and gently provocative.
The result is a dialogue between pared-back clothing and subtly celebratory frivolity. The garments are cut up and joined together, playing with proportions and fusing apparently contradictory elements: oversized and miniaturised, buttoned up and unfastened, masculine and feminine. Playful accessories enhance the effect, merging in a deliberately disorienting manner and conveying the tension between the real and unreal found in every one of us.
The Miu Miu Holiday campaign stars model and actor Esther McGregor, model Mona Tougaard and actor You-mi Lee. It explores their private desires while simultaneously mirroring our current age, presenting a dreamy landscape that is deeply personal and introverted, yet also a clear reflection of innermost thoughts.
CREDITS:
Talent: Esther McGregor, Mona Tougaard, You-mi Lee
Artistic direction: Lina Kutsovskaya/Be Good Studios
Photographer: Tyrone Lebon
Stylist: Lotta Volkova