On October 13th, the launch event of the fragrance Prada Paradoxe was held in London, in the heart of Soho, at the Here location. The event featured 4 live performances by major DJs from the international music scene such as Jamie XX, Floating Points, Elkka and Anz. Around 1,800 guests attended the party, including influencers, celebrities, socialites, media, art opinion leaders and VICs, as well as the actress and activist Emma Watson, face of the Prada Paradoxe campaign and director of the campaign film. The event, defined by WWD magazine as “the most coveted after-party in town on the occasion of the launch of the new Prada Paradoxe fragrance”, generated major interest and visibility. Additional local events to launch the fragrance are scheduled for the second half of November in Madrid, Dubai, Istanbul and Prague.
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