Prada Village is the name of the new Prada Pop up Stores dedicated to an unprecedented collection of women’s bags and accessories in soft nappa, recently opened in the Bellavita department stores in Taipei and Roppongi Hills in Tokyo. An evocative village bordered by a green lawn that recalls a natural setting, in which small house-shaped buildings, characterized by minimal lines and pastel shades, follow one another forming a single exhibition path. The volumes of the buildings, with sloping and open roofs, are enriched by windows and doors, which are also open, and by large luminous Prada triangle logos. Inside, the passage between the different rooms is marked by the colors of the floors, which change to match the colors of the houses. In addition to the collection of women’s bags and accessories in soft nappa, an exclusive selection of clothing and footwear is presented in each room.
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