Prada presents a new Pop up Store inside The Selfridges Corner Shop in London dedicated to a special women’s and men’s collection of clothing and accessories made of Re-Nylon. The environment, directly overlooking the external windows, is characterized by writings and symbols that multiply along the animated wallpaper that covers the walls. Thus, messages related to the Re-Nylon project bounce from one corner to the other: re-use, re-create, re-search, re-model … and again Re-Nylon, in a hypnotic loop. Inside Prada Reactive, a special collection of Re-Nylon clothing and accessories for men and women is presented, and pieces are subject to special treatments that make them reactive, dynamically responding to light, heat and water, as if to recall the effects of climatic change.
n° 83 - 19 October 2022