Prada presents ETERNAL GOLD, the first truly sustainable fine jewelry collection by a global luxury brand using 100% certified recycled gold. In fact, every step and incarnation of Prada’s responsible gold and diamond production chain is verifiable and traceable – something offered by no other fine jewelry or luxury fashion house in the world – and the recycled gold is drawn only from eligible recycled material sources – including industrial gold, and post-consumer precious objects. The reduction of mining of new gold benefits both environments and human rights. Prada partners exclusively with those suppliers of precious metal and stones who meet the highest industry standards concerning human rights, labor safety, environmental impact, and business ethics and also expands the concept of traceability of diamonds origins of all sizes, which is currently possible with stones of 0.5 carats or larger. The exclusive collection features snake-shaped bracelets, heart motifs, chain necklaces and ribbon chokers – defining shapes and forms of fine jewelry, they are also signs and signifiers of affection and love. Prada’s own archetype, the triangle, is traced in every piece – an affinity found between Prada’s triangle and diamonds’ facets. It appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered – pendants are blown up, chain-links exaggerated to create impact.
PRADA ETERNAL GOLD – the collection
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