To frame and contextualize the Prada Women’s S/S 2023 collection, Miuccia Prada and Raf Simons partnered with director Nicolas Winding Refn to conceive a unique experience for the season. Named TOUCH OF CRUDE, the creation included an immersive installation, the setting of the fashion show space – created in collaboration with AMO – and a series of short films. The videos were presented both digitally and within the physical space of the show, where rough openings made in the scenography allowed the public to grasp some fragments and at the same time to look outwards, towards other realities.
Watch the conversation between Miuccia Prada, Raf Simons and Nicolas Winding Refn.