Prada has announced the names of the talented young winners – chosen by a star jury comprising artists Liu Ye, Lu Yang and Goshka Macuga – of Action in the Year of the Tiger, the campaign launched to mark the 2022 Chinese New Year. The final stage of the initiative, designed by Prada to raise public awareness of the serious risk of extinction faced by tigers while at the same time celebrating creativity, was a special presentation at Prada Rong Zhai in Shanghai, free of charge and open to the public from 31 August to 18 September. The exhibition showcased the 20 winning works from the contest, which was aimed at students under 30 years old at Chinese and international art schools and involved participants producing their own personal interpretation of this powerful and majestic animal.
n° 82 - 27 September 2022