Who the Bær is a cartoon character created by the artist Simon Fujiwara that takes inspiration from fairy tales, fantasy literature, animation and theme park worlds. Since their creation, Who the Bær has been the subject of a first and major exhibition at Fondazione Prada in Milan in 2021 and from 15 October 2022 to 30 January 2023 Prada Aoyama in Tokyo will host a new especially conceived version of that show. Through the coming-of-age story of Who, Simon Fujiwara explores a plurality of topics: from the climate collapse to cultural appropriation, from plastic surgery to Pop-art. A series of new drawings, collages, sculptures, and animations introduces the Japanese audience to Who the Bær’s perennial quest for an authentic self. The exhibition is presented by Prada with the support of Fondazione Prada.
Fondazione Prada