For the latest Prada womenswear campaign, David Sims has captured Hunter Schafer and some of the top models from the Fall/Winter 2022 fashion show in a series of direct, surprising and meticulous portraits, building a multifaceted representation of the Prada woman. The campaign celebrates the individual and individuality, with the stars and their personalities, stories, identities and unique life experiences at its centre. Each portrait is combined with still-life images that are initially enigmatic and abstract. The campaign photos allow the public to enter these stories, encouraging them to experience the models’ memories and emotions, enter into dialogue with them and both listen to and observe them.
Credits:
Talent: Hunter Schafer
Models: Loli Bahia, Sora Choi, Kendall Jenner, Liya Kebede, Amanda Murphy, Kai Newman and Lina Zhang
Photographer: David Sims
Creative direction: Ferdinando Verderi