On 2 June, on prada.com, Prada revealed its latest monthly Timecapsule drop: and the exclusive, limited-edition item now also comes with an NFT. For June, Prada created a shirt made in partnership with artist Cassius Hirst, following on from the success of Cass x Prada, Hirst’s recent interpretation of the iconic Prada America’s Cup sneaker. The NFT includes the drop’s serial number and the number of each physical item, to ensure a perfect match. NFT owners also receive exclusive perks and experiences, as well as access to future drops. On the same day, Prada also unveiled Prada Crypted, the new Discord server for the brand’s community, a place where anyone can come to exchange ideas and get inspired.
n° 78 - 23 June 2022