Prada launched a digital campaign to celebrate 20 May, or ‘5/20’, the Chinese day dedicated to love, focusing on the emotion’s vital force and the intense and bewitching beauty it reveals when it blossoms. The campaign depicts its stars immersed in an almost esoteric atmosphere, surrounded by flowers, branches and leaves that brush against their bodies, clothes and accessories and provide majestic, eye-catching backdrops behind them. Take a look at the images.
Artistic direction: Lorenzo Gironi
Photographers: Mark Kean (campaign) and Luca Grottoli (still life)
Models: Alexander Poole and Lina Zhang