The advertising campaign for the launch of the new Miu Wander bag stars American actor Sydney Sweeney in images that encapsulate and convey the Miu Miu woman’s instinctive, curious and exploratory spirit. The series of portraits showcase the unmistakable look of the brand’s signature matelassé leather in its new ‘hobo’ shape, drawing on the spirit of classic film stills within an enigmatic and mysterious narrative. Captured with the bag in sinuous, free poses, Sweeney embodies Miu Miu’s innate sense of rebellion. The new bag is available in Miu Miu shops worldwide and online at miumiu.com from 5 May.
Photographer: Tyrone Lebon
Talent: Sydney Sweeney
Creative director: Lina Kutsovskaya