Four figures playing a game of futuristic table tennis, united as if in a single team, provide the central theme for the Prada Linea Rossa Spring/Summer 2022 campaign. The sport brings together individuals to form teams and communities, working together to achieve excellence and shared goals. This is a match between present and future, combining and blending physical experiences with digital effects, humanity with technology. At centre stage is the Prada Linea Rossa collection, fashion inspired by the energy and motion of sport and the body’s kinetic demands. An ultra-fast, rapid succession of movements and blurred actions highlight the sleek forms and smooth, high-tech fabrics that set Prada Linea Rossa apart.
Photographer: Johnny Dufort
Director: Albert Moya
Artistic direction: General Idea Agency