Prada Menswear
Tom Holland stars in the Prada menswear campaign for Spring/Summer 2022. The photographs capture minute actions and reactions and close, gentle moments, displaying the rapport between garment and body and bringing to life gestures relating to dressing and undressing within the imagery. The Spider Man actor embodies the modern Prada man, with a rich interior world projected onto his exterior image. In intimate, real and engaging portraits, Tom Holland acts as himself and intentionally performs for the camera, fixing us with his gaze and holding our attention.
Photographer: David Sims
Talent: Tom Holland
Prada Womenswear
The Spring/Summer 2022 Prada womenswear campaign juxtaposes reality and fantasy, the physical and the cerebral. The Prada feeling evolves to become a mood, reflecting the emotional resonance between a woman and her wardrobe. The models are captured dressing and undressing in photographs that are both intimate and real, ambiguous and engaging, showcasing the innate personal relationship between the models – the women wearing Prada – and their clothes. The shots celebrate and immortalise everyday gestures and moods. The campaign will evolve as the season progresses with a series of videos and photographs by a group of emerging image-makers, each invited on set to interpret the collection and the message and mood Prada conveys.
Photographer: David Sims
Talent: Hunter Schafer
Models: Selena Forrest, Julia Nobis and Lina Zhang