With the aim of giving new life to installations’ components, the Group promoted a circular economy project starting from the Prada Fall/Winter 2021 Men’s show, in collaboration with Spazio Meta in Milan for the collection and recovery of waste material, with the mission to offer materials to professionals and students for different re-use purposes. Discover the “Prada Faux Fur” video, with the artistic supervision of Rem Koolhaas OMA/AMO, to show all the phases of the project as well as the collaboration with the students of the Design Academy in Eindhoven and the Royal Academy of Art in The Hague who received the set up components from Prada Fall/Winter 2021 show to play with their creativity. This circular approach has already been applied to all events and the Group will continue exploring new upcycling opportunities.
n° 73 - 19 January 2022