Holiday Greetings from Patrizio Bertelli, CEO of the Prada Group, live streamed on 21st December 2021 – 3 PM CET.
“Good morning or evening everyone!
Today we are all united in a same identity at the same time, from Japan, Australia and California to Europe and the Middle East. Having you all together, wherever you are in the world, is symbolically very important: it proves that the Prada Group incorporates a range of cultures and beliefs, which share a single identity and the same objectives.
This has been another difficult year, but thanks to your efforts and hard work, our results exceeded our expectations. I owe every one of you a great deal of thanks for this, because it is all down to you.
The storm may not yet have passed, but we are now better equipped to face it. We reacted to the situation by finding new ways of working, by optimizing our efforts and expenditure, and by introducing new ideas and solutions. We turned difficulties into opportunities, and found the energy we needed to overcome the various problems. Although we certainly cannot afford to lower our guard, we can therefore be optimistic as we look forward to the future.
Thank you very much again for everything you have achieved. I hope you have a relaxing festive period and a Happy, and positive, New Year”.