Shoppers are being encouraged to ‘dress up’ their perfume with a choice of four fragrances to pair with four customisable cases, each with an upper and lower section. By mix-and-matching eight iconic Miu Miu prints showcasing Miu Miu’s sophisticated creativity, textures and colours, buyers can create an ensemble that epitomises their style.
The four fragrances – developed by parfumiers Daniela Andrier, Alexis Dadier and Nicolas Beaulieu in close partnership with Miuccia Prada – each have their own distinctive heart:
Daring Darling is a fruity and floral fragrance, with juicy blackcurrant and verdant rose sitting on a relaxing bed of lavender and musk.
Eyes on Me is a joyful, gourmet and seductive blend of raspberry macaroon, rose blossoms and caramel with a warm benzoin base.
Head in the Clouds pairs top notes of fresh, crunchy rhubarb with a romantic peony heart and a warm and serene amber and musk base.
Serial Player is a radiant and romantic fragrance that brings together an accord of fresh, mouth-watering lychee and sun-kissed orange blossom with a soft vanilla base.
Les Eaux à la Mode are available in a single 100 ml Eau de Parfum size in all Miu Miu boutiques around the world.
n° 72 - 23 December 2021