A series of fantasy environments have been created at Printemps Haussmann for Prada in its exclusive décor for the festive season, brought to life by imaginary characters and dotted with evocative references. Drawing inspiration from the world of make-believe, the department store has been transformed into a breathtaking elf factory, with both the Atrium and an exclusive window display dedicated to Prada. The pop-up store features a mix of blue and gold, enhanced with various iconic Prada hues. The scene is dominated by a fairytale-like chequered floor, traversed as on a chessboard by curious mannequin pawns. The selection of products incorporates golden brushed-leather bags and accessories with sequins; silver gilt jewellery; crystal-emblazoned ready-to-wear, footwear and accessories; bags and accessories in a delicate wisteria colour; and a special Christmas collection featuring decorations and ornaments, homeware and gift ideas, stationery and board games.
Prada loves Printemps
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