After the launch in April 2021 of the Aura Blockchain Consortium, OTB Group (“Only the Brave” – the Group guided by Renzo Rosso that holds a number of brands, such as Diesel, Margiela, Marni and Jil Sander) is now joining as a new and fourth Founding Member, together with Prada Group, LVMH and Cartier (Richemont Group). This initiative is the result of a common ambition between all the founding members to set and together develop new standards for the luxury industry related to innovation, transparency and blockchain technology. In the last months the Aura Blockchain Consortium has also accelerated its activities related to the development of the technical roadmap, such as the release of the Aura Light, a tech solution for brands who wish to participate with Aura but without having the necessary internal resources to develop their systems in autonomy, as well as the development of an NFT (“Non Fungible Token”) tech solution for luxury brands. We invite you all to follow the Aura Blockchain Consortium Linkedin official page in order to always keep updated on news and initiatives.
OTB Group joins the Aura Blockchain consortium as new founding member
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