The new advertising campaign for Prada Candy – the fragrance created by parfumier Daniela Andrier under the creative direction of Miuccia Prada and launched in 2011 – has been previewed worldwide on social media. In a series of short films inspired by TikTok, the new campaign stars Candy, a virtual muse created as a result of a technical error who always wants to question herself, connect with others and evolve. Linked intrinsically to the brand’s curiosity, eccentricity and forward-thinking nature, Prada Candy invites people to explore new opportunities for fun and to challenge conventions, its shocking pink bottle revealing a unique side of Prada’s femininity.
Director: Nicolas Winding Refn
Photographer: Valentin Herfray