![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2021/09/01_gallery_Attivazione-campagna-Prada-FW21.jpg)
Via Casale - Milan
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2021/09/02_gallery_Attivazione-campagna-Prada-FW21.jpg)
Corso Garibaldi - Milan
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2021/09/03_gallery_Attivazione-campagna-Prada-FW21.jpg)
Bakery Milan
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2021/09/04_gallery_Attivazione-campagna-Prada-FW21.jpg)
Bakery Milan
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2021/09/05_gallery_Attivazione-campagna-Prada-FW21.jpg)
Bakery Florence
![](https://prada-newsletter-staging.swipexperience.it/wp-content/uploads/2021/09/06_gallery_Attivazione-campagna-Prada-FW21.jpg)
Bakery Rome
为宣传2021年秋冬季广告大片,Prada在米兰、佛罗伦萨、罗马、巴黎、伦敦、纽约、上海和东京推出一系列实验性宣传计划。
公告牌令建筑外墙焕然一新,在意义不凡的都市空间令路人感到惊艳,引起人们的共鸣:Prada经典标识同样令甜品店、水果蔬菜市场重焕新颜,充满活力,而富有代表性、朴实而必不可少的主食——面包无不装在充满巧思的包装中。本次活动以几何图形和系列中极具品牌辨识度的面料图案为主题:饰于面包包装以及水果蔬菜木箱上,醒目吸睛,在一面又一面的外墙上延续,在真实的日常空间中并不显得格格不入,反而别具特色。该系列的设计主旨在于表达相同的沟通愿望以及分享和建立联系的需求。