Miu Miu Mountain Maze is an augmented reality game hosted on Instagram. Players are first invited to choose one of the four avatars in Miu Miu. Once selected, the game virtually introduces the snow-capped mountains of Cortina D’Ampezzo directly in the player’s own location. Players then have to choose a mountain trail for their avatar to travel along, with the aim of reaching the summit as quickly as possible, avoiding the various obstacles that will come up along the way. Once at the top, they plant a flag to stop the time, and will then be able to share their performance on their social media networks.
n° 69 - 29 September 2021