Two new Prada Pop-Ups: Prada Glow and Prada On Ice.
Prada Glow – Presented for the first time at La Samaritaine in Paris, the space is animated by projections and lighting effects, where the Prada triangle logo is the fulcrum. The special Prada collection is the star: menswear proposed in a women’s wardrobe, alongside embroidery and exquisite details, sequins, set crystals, studs, and lurex with a metallic look that enrich clean-cut silhouettes, in a continuous contamination between high fashion and sportswear. Prada On Ice – The Winter Olympics inspired the Prada On Ice pop-up, inaugurated at the SKP Atrium in Beijing: a space distinguished by its essential lines and a precise and bold design with suggestive mannequins in slick poses, where red and blue graphics and explicit references to competition fields define the space, while the Prada logos race along a red LED scoreboard. The steps of a stadium are also simulated, transformed into an exhibition area for the special collection, which includes ski pants and Bermuda shorts in technical fabric, polyester jackets, mountain-inspired sweaters, as well as skis, snowboards, sleds and snowshoes, ski goggles, boot bags, and sleeping bags.
n° 69 - 29 September 2021