The American Academy Award nominated actor and producer Jake Gyllenhaal is the talent chosen by Prada for the new soon-to-be-revealed men’s fragrance, the first born from the collaboration with L’Oréal. Gyllenhaal embodies Prada’s adventurer, with a combination of physical and intellectual strength, striking a balance between strength and virility, elegance and sensuality, and sophistication and self-awareness. Gyllenhaal’s power lies in a grounded, quiet intensity that appeals to audiences of all ages and genders, the epitome of the dynamic power of Prada’s new fragrance for men.
The campaign, directed by Johan Renck, will be launched on August 1st, at the same time as the distribution of the fragrance, which provides for a gradual roll-out in different markets.
n° 67 - 30 July 2021