“Feels like Prada” – the Fall/Winter 2021 Prada campaign – is an exploration of the evocation of emotions and senses, intimacy and tactility. Photographed by David Sims, each image is implicitly a fragment of an independent narrative – yet presented in serial, laid side-by-side, these photographs form a new abstract story of their own, expressing emotion: real-world spaces and quotidian objects – like building façades – will be enveloped in tactile patterns drawn from the Fall/Winter 2021 Prada collection, to trigger a sensory experience: Feels like Prada. This narrative will come to life through a variety of experimental activations during Fall 2021, spanning digital and physical – life, re-fashioned, through the lens of Prada.
Credits
Photographer: David Sims
Creative Director: Ferdinando Verderi