The Prada Spring/Summer 2022 menswear fashion show is set in Italy, in the unblemished coastal landscapes of southern Sardinia. As a sign of its appreciation to the local community for their warm welcome, Prada is supporting the MEDSEA Foundation’s project to restore marine ecosystems by reforesting the underwater sea meadows of Posidonia oceanica in the Capo Carbonara Marine Protected Area. This type of seagrass is a marine plant endemic to the Mediterranean Sea, which as well as providing a precious habitat for various species also plays a crucial role in absorbing CO2, and so helps to mitigate the effects of climate change.
n° 66 - 23 June 2021