Chinese singer-songwriter and record producer (and keen inline skater) Cai Xu kun, skateboarder, model and community organiser Briana King, actress and skateboarder Rachelle Vinberg, photographer and champion BMX rider Austin Augie and talented skateboarder Le’Andre Sanders all star in the new Prada Linea Rossa campaign for Spring/Summer 2021. Shot by artist Martine Syms, the characters move around spaces that are instantly recognisable as skate parks but reconfigured and reinvented by the iconic ‘red line’, which, in the campaign, demarcates the areas designated for sport. In the skate parks of Los Angeles (USA) and Shanghai (China), it marks out new territories and spaces, promoting unity within communities. The garments worn by the stars of the video are lightweight and made of technical fabric: body-hugging polyester sweatshirts sit beneath fluid layers of techno-knit and nylon, while ripstop – a thin, light, waterproof and semi-translucent material – emphasises the movement underneath.
The iconic red line stands out among a palette dominated by whites, blacks and greys, on garments designed for the dynamism of the modern world.
Credits:
Shot and directed by Martine Syms
Creative director: Ferdinando Verderi
Talents: Cai Xukun, Briana King, Rachelle Vinberg, Austin Augie and Le’Andre Sanders
Music: Cascara Prada by Asma Maroof