“When the adventure culminated in a goddess fire circle, the message was clear: we are women, hear us roar — and let us dress as we please. Miuccia Prada has always been the goddess of that”.
WWD
“Miuccia Prada, at Miu Miu, took an army of brave-hearted girls in flimsy slip dresses, studded coats and quilted bodices to the snow-covered slopes of Cortina d’Ampezzo. Here, the fashion recipe looked a little formulaic, though the crochet puffers were spot on […]”
BOF
“And at Miu Miu, Miuccia Prada set off for the high, high reaches of the Dolomites, deep in snow, to explore a vast wilderness… Her elements were wispy slithers of delicate slip dresses and camisoles; duvet-quilted pants and coats in sugar-sweet pastels; cavernous cargo pants and a plethora of striped knit beanies, scarves and tights, plus furry mittens and boots that could reach past the knees, all layered up like a baked Alaska and just as impossible to resist”.
The New York Times
“It’s great to see Miu Miu moving slightly away from the high gloss glamor that has always been intrinsic to the brand. Here, the glamor is stili there but filtered through a different lens, and in this way, it looks at the world differently, at least with the clothes”.
The Impression
“[…] all the vocabulary of sensuality and celebration for this winter season. There are ice-blue jumpsuits, fluffy mittens like teddy bears, knitted mufflers, boots so hairy that they look like yeti legs … but also wool bras, patent bodysuits, powder pink sequined dresses, sweaters so fine to leave nothing to the imagination, satin baby dolls embroidered with pearls or studs. There is something to be taken aback by such a colorful wardrobe, but as is often the case, Miuccia Prada has an answer for everything”.
Lemonde.fr
“Miuccia Prada’s Miu Miu is about rediscovering sisterhood […] The wonderfully evocative Dolomite setting becomes a challenge for the designer too, forcing her to take on nature itself and consider its various needs. The need to dress for protection, first of all. The need to move with agility. And, finally, the need to express oneself – one’s personality, femininity, sensuality and, last but not least, style”.
Corriere della Sera
“The apparent simplicity conceals a winning combination of bold thinking and positive energy, allowing us to dream about spending next winter on the slopes”.
MF Fashion
“This is the postmodern and constantly shifting language that Miu Miu developed in happier times: turning function upside-down with a change of material; refusing dark pragmatism in favour of pure visibility […] Mrs Prada is recognised as the creator of this language, and she can also bend it to her will, even when the entire discourse is a little formulaic. The message about reconnecting with the elements comes across loud and clear; the garments are full of character”.
Il Sole 24 Ore
“There is willingness (and desire) here to create contrast through a new way of looking at dystopia, seeking to dislodge the sugar-coated perception of those who for too long have grown used to seeing everything as an organically coherent vision, all coordinated and presented through a quietly spoken aesthetic narrative. Here the intention is to create something clamorous, with friction between the garment’s use and appearance, by mixing outdoor clothing designed for the mountains with items made to be worn in the city, both by day and by night”.
Style.Corriere.it
“A revitalising breath of fresh (mountain) air while we wait for the world to open up again after the pandemic. Miu Miu’s small gang of ‘climber’ models showed us how to dress in extreme conditions, but they also reminded us how important it is to foster links with our communities and express the full force of our innate survival instinct”.
Vogue.it