Prada presents the last phase of the educational programme Sea Beyond in collaboration with UNESCO’s Intergovernmental Oceanographic Commission (IOC). Students from secondary schools in ten cities around the world (Berlin, Cape Town, Lisbon, London, Mexico City, Milan, New York, Paris, Shanghai, Venice) will compete for the development of an awareness campaign focused on ocean preservation. At a virtual event on 26th March 2021, an international jury will announce the winning creativity. Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility and Vladimir Ryabinin, Executive Secretary of the Intergovernmental Oceanographic Commission and Assistant Director General of UNESCO, will be joined by international personalities who have dedicated their talent and careers to saving our ocean. Italian writer Alessandro Baricco; aquanaut, oceanographic explorer and environmental advocate Fabien Cousteau; environmental artist Anne de Carbuccia; marine scientist and social entrepreneur Kerstin Forsberg; and Italian gold-medalist free diver Alessia Zecchini, will help Prada and UNESCO selecting the most creative project. The event will be moderated by Brazilian marine activist and artist Patricia Furtado de Mendonça and the winning campaign will be disseminated on Prada and UNESCO social channels as well as on www.pradagroup.com.
n° 62 - 02 March 2021