Prada is celebrating the start of the Year of the Ox with “Enter 2021. New Possibilities”, an enthralling video that invites everyone to open the door to the new year together and share their resolutions for the months ahead. The young Chinese stars from the worlds of music and cinema are filmed entering 2021 – and inviting us to follow them – on a metaphorical journey. Starting in suite 2020 of a stylish and mysterious luxury hotel, the group walk along parallel corridors and find themselves facing suite 2021, where a whole new world awaits. Viewers are also invited to get involved in this positive vision of the future by interacting with the campaign in various ways: users can record their new year’s resolutions through the e-store on Prada’s WeChat mini-program and choose from numerous AR filters on Douyin to wish others a happy new year.