Prada has two special festive projects this year: Prada Enchanted at the Harrods department store in London and at Isetan The Stage in Tokyo, and Prada Holiday at Selfridges in London. The Enchanted pop-up shops in Harrods and Isetan The Stage are magical spaces dedicated to Prada’s Christmas products: the walls, in classic Prada shades of green, are decorated with a luminous pattern, evoking an exclusive yuletide atmosphere. Prada Holiday, meanwhile, is dominated by the traditional festive colours of white and red. This enchanted space within the prestigious Selfridges department store in London showcases a range of exclusive gifts for both men and women and offers a modern take on traditional Christmas motifs, with large multi-level silhouettes creating three-dimensional compositions to display the products.
Prada Enchanted Harrods: 5 December 2020 – 3 January 2021
Prada Enchanted Isetan The Stage: 16 November – 22 December 2020
Prada Holiday Selfridges: 2 December 2020 – 10 January 2021
Read the press releases
Prada Enchanted Harrods
Prada Enchanted Isetan The Stage
Prada Holiday Selfridges