Lorenzo Bertelli, Prada Group’s Head of Marketing & of CSR, participated as a keynote speaker in the nineteenth edition of the Osservatorio Altagamma 2020, the annual conference that looks at the luxury market’s trends and analysis through a study in collaboration with Bain & Company. In addition to Lorenzo Bertelli, the panel was composed by Bob Kunze-Concewitz – CEO of Campari in the Food & Beverage category, Gabriele Del Torchio – CEO of Design Holding for the Design category and Alberto Galassi – CEO of Ferretti Group for the Marine category. During his speech, Lorenzo commented on the current and future markets, dedicating a specific focus to sustainability, which he defined as “a value intrinsic to Prada’s DNA” and to digital: “Digital helps us to tell the complexity of the time we live in; every distribution choice must be a balance between direct, indirect and retail e-commerce“.
n° 60 - 16 December 2020