The new episode of Prada Group Remix #Retailstories is dedicated to unveiling the unique vision of Prada and Miu Miu stores and pop-ups. Conceived as eclectic places, they are instruments of innovation, establishing a strong relationship with the identity and the universe of each brand.
From the ‘Green Concept’ of Prada’s store, which accompanies the brand’s aesthetics all over the world, to the Los Angeles, New York and Tokyo Epicenters – which periodically go beyond their retail function and become a cultural scenario to host exhibitions, film screenings, debates and other activities – to pop-ups, designed to offer customers a unique and unexpected shopping experience. The Miu Miu world is represented through the unmistakable damask fabric, created exclusively for the brand, the fil rouge of its identity all over the world; the Miu Miu Aoyama Epicenter, in the residential heart of Tokyo, designed by the architects Herzog & De Meuron; and the creative and scenographic settings, linked to the aesthetics and visual identity of the collections, which characterize the pop-ups.
Prada Group REMIX #4
