Prada Fall/Winter 2020 advertising campaign in collaboration with Sotheby’s, the famous British auction house, introduces an unprecedented format, presenting its edition with an online auction. Garments from the collection, photographic prints and fittings from the Men’s and Women’s Fall/Winter 2020 fashion shows will be put up for auction, with proceeds going towards UNESCO educational projects. The campaign develops over several contexts and, as if in a catalogue, the items are presented either as a part of the runway setting or as precious artefacts.
The auction will be held from 2nd to 15th October on sothebys.com/prada.
n° 56 - 30 July 2020