For Prada Multiple Views SS21 a singular statement is replaced by the perspectives of many: multiple views, by a multitude of global creatives. Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre each propose a film capturing a facet of the Prada collection, distinct and definite in its creative statement and ideology, a point of view on Prada.
Relevant clippings:
Miuccia Prada explored the power of simplicity, delivering a charming collection of essentials, fusing functionality and unfussy sophistication .
[..]The message came through as strong, coherent and cohesive as ever.
WWD
The star garments are astonishing for their radical simplicity […] making them seem almost fragile […] were it not for the fact they are made of nylon (for example), with the impertinence of having the regulation triangle logo in place of any frills.
Corriere della Sera
“What are we doing, what is fashion for, and why are we here? What contribution can fashion make to a community?”. Miuccia Prada has asked herself these questions in recent months, and her answer was delivered candidly: being honest enough to create clothes that mask huge desirability behind their simplicity.
MF Fashion
The result is a beautiful film, divided into episodes, on something that everyone knows and loves: Prada’s style.
Il Giornale
Simplicity can be complicated and complication can be simple. [….]. Today’s complicated presentation of the simple seemed a strong starting point.
Vogue.com
What we got [..] was five video presentations, artists’ interpretations, like five sets of eyes in a show audience. Smart. […] The Show That Never Happened actually happened at least five times.
BOF
And rest assured — this is one of the best digital presentations we have seen so far.
V Magazine
…Miuccia explores her own contradictions by comparing the tight-fitting lines of a suit with references to futurism in menswear, and the prettiness of couture dress with technical fabrics in the women’s garments.
(…) And here gives rise to an accelerated replay of the past thirty years, which owe so much to Miuccia Prada.
Le Figaro Style