The combination of the power of nature and the world of sailing is at the heart of the Prada Linea Rossa Spring/Summer 2020 Eyewear advertising campaign, created in collaboration with the New Generation sailors from the Luna Rossa Prada Pirelli team. It stars two new ‘active’ pairs of sunglasses from the Impavid collection, specially designed for use when immersed in the elements. The first model has a wide, wraparound front with geometric-shaped rims, creating a dynamic and 3D effect. The second model, meanwhile, has an ultra-light frame, which combines the sporty appearance of the wraparound front with the bold design of the temples.
n° 55 - 16 July 2020